I Am An Investor

Institutional-quality execution. The personal attention of a boutique. That's the RSFLA difference on every investment sale.

Most institutional assignments go to global platform brokerages. That makes sense on paper — until you realize that the senior broker you hired hands the deal to a team you've never met.

RSFLA operates differently. Every assignment is run by a principal with 35 years of Los Angeles market experience — from the first property tour through the closing table. The client relationship stays where it belongs.

We are not the right fit for every assignment. We are the right fit when the transaction is relationship-driven, when the asset warrants personalized attention, and when the seller wants a broker who is accountable for every decision made on their behalf.

RSFLA represents owners of commercial real estate in the sale of their assets, with a focus on the Los Angeles Westside — Silicon Beach, Playa Vista, Santa Monica, Culver City, Marina del Rey, and adjacent submarkets.

We handle the full disposition process: pricing strategy and opinion of value, marketing preparation and materials, buyer outreach and qualification, transaction structuring, and negotiation through close of escrow. For assignments requiring institutional capital markets capability, we bring in best-in-class co-advisors purpose-selected for the transaction — never a platform team selected by a firm's internal rotation.

The case that a large brokerage brings more to an investment sale is intuitive — but it rests on three assumptions worth examining: that their senior people run the deal, that their buyer relationships are exclusive to them, and that their platform access delivers better pricing. None of these hold consistently.

What RSFLA offers instead:

• Principal attention from day one to close — not a rotating associate team
• 35 years of direct relationships with buyers, lenders, and advisors in the Los Angeles market
• A deal-specific approach — co-advisors, marketing vendors, and capital markets partners selected for this transaction, not assigned from a corporate roster
• No internal conflicts between the seller's broker and potential institutional buyers within the same firm
• A commitment to the long-term relationship, not the fee

We operate across the Los Angeles Westside and greater metro area, with particular depth in:

• Playa Vista & Silicon Beach
• Santa Monica
• Culver City
• Marina del Rey & Venice
• West Los Angeles
• El Segundo & South Bay
• Mid-Wilshire / Koreatown
• Hollywood & Mid-City

Considering a sale? Let's have a candid conversation about your property, the market, and whether RSFLA is the right partner for your assignment.

Michael Preiss · michael@rsfla.com · 310.526.0910